Behind the Scenes: How We Organize a Twinflame Shoot
Welcome to the fourth episode of the Founder's Diaries.
For this fourth episode in the Founder’s Diaries, we thought it’d be fun to take you behind the scenes of how we actually organize a shoot from start to finish. Modeling definitely gave us a head start, we got to be on set so many times before launching Twinflame, but organizing a shoot as the brand is a whole other story. With every shoot we’ve done, we’ve learned what works, what doesn’t, and how to really make the most of it.
Since we just wrapped the shoot for our upcoming launch (coming soon 👀), this felt like the perfect time to break down exactly how we do it and share all the little things that go into pulling it off.
Step 1: Define the Purpose & Set a Budget
A shoot doesn't just start the day of, it starts way before. The most important thing is knowing why you're shooting. Is it for a campaign? Website photos? Socials? Product shots? For us, as a small brand, we try to shoot everything in one day : campaign pics, e-comm, and content for social. It’s the only way it makes sense with our budget.
Once that’s clear, we start thinking about the vibe: do we want to shoot in a studio or outdoors? Is there a story or concept behind it? And of course : set a budget early. Shoots can get expensive fast if you don’t know your limits. Prioritize what matters most and go from there.